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- BUSINESS, Page 60Business NotesCONFECTIONSNow That's a Hot Chocolate
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- The average chocolate candy bar melts at 78 degrees F. The
- average day in the Saudi Arabian desert can peak at a toasty
- 120 degrees. Result: a sticky problem for G.I.s who crave a
- little chocolate as they wage a waiting war along the
- Saudi-Iraqi border. Last week Pennsylvania's Hershey Foods
- launched an all-out offensive against the candy-killing climate
- of the Middle East. Its secret weapon: 144,000 Desert Bars.
- Designed to meet the Army's demand for "heat-resistant" milk
- chocolate, the Desert Bar approximates the flavor of its
- home-front cousins, while standing up to temperatures of well
- over 100 degrees without turning into chocolate syrup. Hershey,
- which produced its first heat-resistant chocolates for the Army
- in 1937, refuses to divulge the desert-defying processes behind
- its latest creation.
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